Business guides

Run your creative work like a business — from sole trader basics to repeat clients.

1

Register properly

Most UK creatives start as sole traders: register with HMRC, keep records, and put aside ~25–30% for tax.

2

Separate your money

A dedicated business account makes tax returns painless and shows you what you actually earn.

3

Invoice like a pro

Numbered invoices, clear payment terms (7–14 days), and polite automated reminders. Cash flow is oxygen.

4

Insurance matters

Public liability cover is inexpensive and often required by studios and venues. Kit insurance saves careers.

5

Turn clients into repeat clients

Deliver on time, follow up a month later, and suggest the next shoot. Retention is cheaper than marketing.

6

Know your numbers

Track enquiries, bookings and average job value monthly. What gets measured gets improved.

Look professional everywhere

A complete CastLocal listing is your shop window.

Create a listing